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Audio Loudness Detector (LUFS)
Scan your Video to check if the video's audio is not too loud.
What is it?
The audio loudness refers to the perception of sound. It's measured in LUFS or LKFS, where -24 is a commonly accepted value.
Why is it important?
The audio loudness can be set high or low while creating the video. If the video ad is much louder than the original video content that was being played before the ad, this may not be appreciated by the user. YouTube, NetFlix and Apple Music all have maximum LUFS levels to maintain a good user-experience.
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Stefan von Gartzen
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Senior Adtech Specialist, Motor Presse Stuttgart
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