High-contrasting 1px borders around ads
Written by Roy
Jan 2, 2023 • 2 min read
Most publishers require ads to have clear contrasting borders. It's typically a black 1px wide line around all 4 edges. In this article I'll explain why such a border is required and how you can detect it automatically.
Why do creatives have high contrasting borders?
These are the main reasons:
Take these two ads for instance. Which one stands out, doesn't blend with the main content of this page, and is obviously an ad?
Without a doubt, the right ad is indistinguishable an ad that can be clicked on. The left ad leaves room for confusion. As the user's online attention span is limited, this ad misses opportunities and most likely has a lower CTR.
How to detect high-contrasting borders?
These are the 3 ways to detect borders around ads:
Black borders around ads are commonly required by publishers to help the ad stand out from the main content, make it more noticible to users and prevent blending of the ad with other elements on the page.
Download PDF Version?
No time to read the whole article? Download a free PDF version of this article for later:
To link to this article, please use:
More from AdValify.io