How to measure CPU usage of HTML5 Ads
Written by Roy
Apr 5, 2022 • 3 min read
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HTML5 & Ad Tags
As a publisher, you want to be sure ads don't consume too much CPU resources. Especially on mobile devices, ads using too many resources may drain batteries quickly.
Chrome just does't like Heavy Ads
Since a few years, Chrome may automatically unload ads that use too many device resources, like CPU and memory. This intervention is part of Google's war against ad blockers by improving the user experience in Chrome.
If an ad gets blocked, even if the user doesn't have an ad blocker installed, it's a missed opportunity for all parties involved.
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