Google Ads HTML5 Validator Deprecated - Any alternatives?
Written by Roy
Apr 6, 2022 • 3 min read
If you're a user of Google Ads HTML5 Validator, you may have to find an alternative soon. For many years, Google's ad validator has been used by Ad Ops to check the quality assurance of HTML5 creatives. At the time of writing (April 2022), "deprecation of the HTML5 Validator has been postponed pending further evaluation". Google may however pull the plug any moment soon.
What are the alternatives?
Fortunately, Google's HTML5 ad validator is not the only one around. Here are 3 alternatives to validate HTML5 creatives for Google Ads.
Quality Assurance tests for creatives
Direct-sold campaigns are commonly trafficked via third-party ad servers, which may invoke 4th parties that increase latency, drop cookies or break your page. The ad validation tool on AdValify.io covers most of the checks you would think of when validating new 3P tags. It's an indispensable tool for Ad Ops by flagging issues that 3P creatives may have before going live.
Automated Creative QA with APIs
You can use APIs to automate the whole creative QA process. Ask your ad server vendor to integrate the APIs in your portal, so you can evaluate new creatives before the campaign goes live.
Even though the ad validator of Google is still in the air, alternatives are available to continue the ad validation checks on HTML5 creatives.
open_in_newGoogle Ads HTML5 Validator (Deprecated)
open_in_newThe Media Trust - Creative Quality Assurance
open_in_newGeoedge - Creative QA for publishers