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your colleagues! - Any alternatives?

Written by Roy
Apr 5, 2022 • 9 min read
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Ad Validation
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You've tried but it doesn't meet your needs. You're not alone. Perhaps you're looking for a better, simpler and more affordable alternative to Advalidation. was one of the first ad validation tools available to validate Adobe Flash ads against a couple of data points. Think about CPU peak levels and Flash cookies. We're in 2023 now with more alternatives to choose from.

Below I'm showing you 3 alternatives to Advalidation that will help you to create a quality assurance report for ad tags, HTML5 creatives, VAST and video.

What are the alternatives?

  • #1
    It measures ad load speed, the number of HTTP requests, initial load and subload, JavaScript errors and things like CSS/JS minification. You can customize the ad validation thresholds when a test should pass or fail. You can also generate a PDF report of the results or share the link with others.
  • #2 The Media Trust
    The Media Trust provides automation and monitoring services for organizations across the entire advertising technology ecosystem. It validates ad quality in-flight and monitors for malware/malvertising.
  • #3 Geoedge
    Known among Ad Ops for years, Geoedge can protect creatives in real-time. It has a 90-second verification process that gives you an overview of the ad quality. It's well-known for it's global infrastructure with servers over the world. is an alternative to

Of course, as the developer of AdValify I'm biased, hence I'm putting this alternative on number one sentiment_satisfied_alt. is an alternative to and a direct competitor of, collecting more data points and even containing built-in tools to make the ad validation process easier than ever. Here's a screenshot of the app of AdValify: alternative:

Customizable Ad Specifications

By default, IAB guidelines are used to determine if a test should pass or fail. Each publisher may have its own ad specification, and consequently you may want to customize these thresholds. Here's how you can do this in AdValify. alternative: customizable ad specifications at

Auto-fix common issues

Have you ever had to return to the advertiser asking to fix some QA issues? No more. With AdValify you can auto-fix common issues like initial load, subload and max file sizes. alternative: automatically fix QA issues at

Discuss QA issues with your colleagues

Large publishers usually have a hierarchy where someone from ad ops receives and validates the creatives. Before campaign launch, a manager has to approve the ad when it meets all technical requirements. AdValify allows you to discuss QA issues with team members before going live: alternative: discussions at

Automate using the API (JSON responses)

If you have to scan hundreds of ads per day, it may be time to scan ads automatically using the API. Ask your developers to integrate the API of AdValify into your product or software, so you can scan ads the moment they come in. Simply disapprove ads that don't meet your technical ad specification. alternative: JSON API at

To give you an idea: here's one of AdValify's customers who successfully integrated the API into their product to automatically scan incoming creatives. It shows their team a quick report in seconds to see if the ad meets their technical requirements.

Giovanni Sollazzo
Giovanni Sollazzo
Founder & Chairman, AIDEM Technologies

Conclusion set the initial steps to partly automate the ad validation process, making it less boring and faster to get a detailed QA report. may be a better and more affordable alternative to Advalidation.

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