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Advalidation.com - Any alternatives?

Written by Roy
Apr 5, 2022 • 9 min read

You've tried Advalidation.com but it doesn't meet your needs. You're not alone. Perhaps you're looking for a better, simpler and more affordable alternative to Advalidation.

Advalidation.com was one of the first ad validation tools available to validate Adobe Flash ads against a couple of data points. Think about CPU peak levels and Flash cookies. We're in 2022 now with more alternatives to choose from.

Below I'm showing you 3 alternatives to Advalidation that will help you to create a quality assurance report for ad tags, HTML5 creatives, VAST and video.

What are the alternatives?

  • #1 AdValify.io
    It measures ad load speed, the number of HTTP requests, initial load and subload, JavaScript errors and things like CSS/JS minification. You can customize the ad validation thresholds when a test should pass or fail. You can also generate a PDF report of the results or share the link with others.
  • #2 The Media Trust
    The Media Trust provides automation and monitoring services for organizations across the entire advertising technology ecosystem. It validates ad quality in-flight and monitors for malware/malvertising.
  • #3 Geoedge
    Known among Ad Ops for years, Geoedge can protect creatives in real-time. It has a 90-second verification process that gives you an overview of the ad quality. It's well-known for it's global infrastructure with servers over the world.

AdValify.io is an alternative to Advalidation.com

Of course, as the developer of AdValify I'm biased, hence I'm putting this alternative on number one sentiment_satisfied_alt. AdValify.io is an alternative to and a direct competitor of Advalidation.com, collecting more data points and even containing built-in tools to make the ad validation process easier than ever. Here's a screenshot of the app of AdValify:

Advalidation.com alternative: AdValify.io

Customizable Ad Specifications

By default, IAB guidelines are used to determine if a test should pass or fail. Each publisher may have its own ad specification, and consequently you may want to customize these thresholds. Here's how you can do this in AdValify.

Advalidation.com alternative: customizable ad specifications at AdValify.io

Auto-fix common issues

Have you ever had to return to the advertiser asking to fix some QA issues? No more. With AdValify you can auto-fix common issues like initial load, subload and max file sizes.

Advalidation.com alternative: automatically fix QA issues at AdValify.io

Discuss QA issues with your colleagues

Large publishers usually have a hierarchy where someone from ad ops receives and validates the creatives. Before campaign launch, a manager has to approve the ad when it meets all technical requirements. AdValify allows you to discuss QA issues with team members before going live:

Advalidation.com alternative: discussions at AdValify.io

Automate using the API (JSON responses)

If you have to scan hundreds of ads per day, it may be time to scan ads automatically using the API. Ask your developers to integrate the API of AdValify into your product or software, so you can scan ads the moment they come in. Simply disapprove ads that don't meet your technical ad specification.

Advalidation.com alternative: JSON API at AdValify.io

To give you an idea: here's one of AdValify's customers who successfully integrated the API into their product to automatically scan incoming creatives. It shows their team a quick report in seconds to see if the ad meets their technical requirements.

format_quote
Giovanni Sollazzo
starstarstarstarstar
Founder & Chairman, AIDEM Technologies

Conclusion

Advalidation.com set the initial steps to partly automate the ad validation process, making it less boring and faster to get a detailed QA report. AdValify.io may be a better and more affordable alternative to Advalidation.

External Resources

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